Hind Rabii

For over 20 years, Hind Rabii has been at the forefront of producing collections that embody a well-defined philosophy. The brand seamlessly blends the clean and minimalist lines of Scandinavian design with the founder and designer's creative vision, drawing inspiration from her own heritage and beyond. By combining the vibrant colors of the Mediterranean with Nordic design principles, Hind Rabii's collections exude unmatched elegance, refinement, and a touch of enchanting imagination.

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What I've done

1. Strategic Discovery
2. Logo and graphic guideline design
3. Content creation ( copy & visuals )
4. Photo & video shoots
5. UI & UX design for the new website
7. Print and covering designs ( stationery, vehicles, outdoors…)

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Through my work, I assisted Hind Rabii in conceptualizing and building a global brand identity and strategy. I created a vast array of graphic assets that have contributed to the brand's international recognition and presence across various media channels, including press, television, and digital platforms.