I was born in 1989 in Paris, France, and grew up in a modest single-mother family. My mother, a professional athlete, instilled in me a sense of dedication and the importance of working with passion. From a young age, I was drawn to the arts as a means of expression, and it seemed that every Christmas or birthday gift I received was somehow related to that passion.

At the age of 15, I had the opportunity to spend six months in Nova Scotia, Canada. This experience during my teenage years ignited my passion for travel, the discovery of new cultures, and provided me with my first taste of a professional journey as I worked as an assistant to the CEO of Innova Corp. It was also during this time that I began to learn English.

My secondary education was marked by a breakthrough in philosophy and classical literature. I developed a deep passion for the art of argumentation and reasoning, which led me to join the Sorbonne to further refine my critical thinking skills and nurture my curiosity.

During high school, I had the privilege of encountering a literature teacher who introduced me to modern and contemporary arts. It was love at first sight, and my passion for the arts has never wavered since. Following my time at the Sorbonne, I enrolled in the National School of Arts and design "Olivier de Serres" in Paris, where I honed my skills in visual communication, graphic design, and art direction.

My career in art direction commenced in Parisian agencies and startups. I started as a graphic designer at Blondie, then transitioned to a junior art director role at Vestiaire Collective, a second-hand fashion start-up at the time. Finally, I served as an art director and studio manager at the agency CDG.

For several years, I worked as a freelancer, assisting small brands in leveraging their potential. Drawing on my knowledge from working with big companies and agencies, I helped these brands understand the fundamentals of building powerful brands. I predominantly focused on the design industry, collaborating with talented craftsmen and designers.

I joined the fintech company Lyf. to assist them in creating a new brand platform, establishing brand identity, and building their internal studio. During my time there, I successfully recruited and trained a junior team, transforming them into a strong and independent senior team. This led the company to significantly reduce their agency costs from 100 to 10.

I was then involved in the sustainability field of logistics, aiding large brands and international e-merchants in cleaning their businesses and transitioning to a zero-carbon world. Having concluded that chapter of my career, I am now eagerly seeking new passionate challenges to embark upon, as a freelancer for great companies.