Lyf

Lyf is a prominent French Fintech company that revolutionizes payment processes and transforms everyday shopping experiences. Through its Lyf Pay Super app, the company offers secure, cutting-edge, and user-friendly mobile payment solutions, serving nearly 6 million users.
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What I've done

1. Strategic Discovery and internal studio creation
2. Brand positioning, brand platfrom, brand identity, renaming of the solutions and brand content.
3. Content creation ( copy & visuals ) for social media, website, app, and print material
4. Subway and TV campaign ( 2019, 2020, 2021 )as long as photo & video shootings for social media campaign
5. Illustration bank ( 500+ illustrations ) for app, website and coms
6. Training of multiples graphic design, webdesign and motion experts
7. Mershandising, stand design, architecture, interior design.
8. Lyf Lab is a laboratory for creative collaborations. It brings together emerging graphic artists who share with us a taste for elegance, simplicity, avant-garde, and who, like us, are committed to transmitting the fruit of their creativity to their communities.

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During my three-year tenure with Lyf, I worked diligently to address the challenge of effectively communicating with end-users. Through a comprehensive rebranding effort, including new copy guidelines, strategic visual repositioning, and a revamped brand platform, we successfully positioned Lyf as a leader in the market, gaining an edge over its competitors