Swoopin

Swoopin is a last-mile logistics company that specializes in providing net zero carbon delivery services within crowded cities. As a certified B-corporation, Swoopin is committed to cleaning all aspects of logistics by the end of 2025. To establish themselves as leaders in the market of clean deliveries, they sought to create a strong and recognizable brand.

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What I've done

1. Strategic Discovery
2. Brand platform, brand positionning & graphic guideline
3. Content creation ( copy & visuals )
4. Photo & video shoots
5. UI & UX design for the new website
7. Print and covering designs ( stationery, vehicles, outdoors…)

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Swoopin's solution to create an iconic color that would be prominently displayed on vehicles, social media ads, courier outfits, and headquarters was a bold choice. This approach allowed them to catch attention and effectively communicate their mission of making cities easier to live in by reducing air pollution, noise, and visual pollution. As a new company collaborating with international big merchants, Swoopin needed a strong and powerful brand image to establish their presence in the market.

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