Eurostar

Eurostar is the high-speed train service that connects London with major cities in Europe. After the merger with Thalys, Eurostar embarked on a comprehensive rebranding to unite both brands under a cohesive visual and service identity. The creation of the new service charter was a key component of this rebranding, ensuring consistency across all customer touchpoints and solidifying Eurostar’s commitment to an elevated, seamless travel experience.
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What I've done

Strategic discovery and brand positioning following the merger with Thalys

Creation of a new service charter to unify brand standards across all channels

Development of over 150 illustrations to represent the brand's values and service offerings

Implementation of nudge marketing strategies to improve customer experience and engagement

Creative direction for print materials, digital content, and office branding

Collaboration on the design of immersive service environments and employee training tools

Concept development for marketing campaigns, including digital and social media

Awarded the Grand Prix Syntec OR for excellence in design and communication

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In my work with Eurostar, I contributed to the continuity of the rebranding process by crafting a comprehensive visual identity that aligned with the newly merged company’s vision. Through the creation of impactful illustrations and a focused nudge marketing approach, we effectively communicated Eurostar’s elevated service experience, culminating in the recognition of the Grand Prix Syntec OR.

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Eurostar

Eurostar

What I've done

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